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RATIONALE FOR CREATION The weight loss/thermogenic category has been stagnant and lacking ingenuity for quite some time. With an overwhelming percentage of our population being overweight, and an even larger percentage whom would still like to shed a few pounds, the case should be quite the contrary. Compound this with the fact that it boasts one of the industry’s largest market categories by consumer demand, and you can see the clear need for attention and innovation.

RATIONALE FOR CREATION The weight loss/thermogen

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